Ro combines telehealth consultations with pharmacy services, collecting extensive health information through questionnaires, provider interactions, and ongoing treatment monitoring. This data supports personalized treatment but also enables detailed health profiling and raises concerns about marketing use.
| Data Type | Collected | Shared | Marketing Use |
|---|---|---|---|
| Health Questionnaires | Detailed history | Providers | Profile building |
| Treatment Progress | Ongoing tracking | Care teams | Product suggestions |
| Photo Submissions | Condition photos | Providers | Storage retained |
| Payment Data | Subscription billing | Processors | Marketing segments |
| App Analytics | Usage patterns | Analytics providers | Ad targeting |
Treatment begins with detailed health questionnaires collecting medical history, lifestyle information, and sensitive health details that become part of your permanent profile.
Medical photos submitted for conditions like skin issues or hair loss are retained. Policies on long-term storage and potential use are unclear.
Website and app usage is tracked through analytics tools. Health-related browsing behavior may flow to third-party analytics providers.
Recurring subscriptions create ongoing data collection. Treatment effectiveness, refill patterns, and engagement data accumulate over time.
Medical consultations with providers are subject to healthcare privacy standards, protecting clinical conversations.