The Wall Street Journal is part of Dow Jones, owned by News Corp (Rupert Murdoch's media empire). Your reading data flows through an extensive network including Barron's, MarketWatch, Fox News, and other properties. Business readers represent high-value advertising targets, and the WSJ aggressively monetizes reader data for financial services, investment, and B2B advertising.
| Data Type | Collected | Shared | Sold |
|---|---|---|---|
| Article reading and engagement | Yes | News Corp Network | Ad Targeting |
| Financial interests and topics | Yes | Advertisers | Yes |
| Stock/company research patterns | Yes | Partners | Unclear |
| Professional/employment info | Yes | B2B Advertisers | Yes |
| Device and location data | Yes | Ad Networks | Unclear |
| MarketWatch/Barron's activity | Yes | Cross-Property | Combined Profiles |
Your WSJ reading data can flow across News Corp properties including Fox News, New York Post, HarperCollins, and more. Reading financial news doesn't stay separate from the broader Murdoch media empire.
What stocks you research, what sectors you follow, and what financial topics you read creates valuable profiles for financial services advertising—investment firms, brokerages, and fintech companies pay premium rates for this targeting.
Business readers provide professional information that enables B2B advertising. Your job title, company, and industry interests make you a target for enterprise software and services marketing.
Activity on MarketWatch, Barron's, and WSJ combines into unified profiles. Your free MarketWatch usage enhances your paid WSJ profile.
Dow Jones shares data with numerous advertising partners, data brokers, and analytics providers. The network of companies accessing your reading behavior is extensive.
CCPA compliance provides California residents with some data access and deletion rights, though exercising them requires navigating complex processes.