Upfluence represents the most invasive model in influencer marketing: building databases of creators without their knowledge or consent. Your public social media presence is scraped, analyzed, valued, and sold to brands—all before you ever interact with the platform.
| Data Type | Collected | Shared | Sold |
|---|---|---|---|
| Public Profile Data | Yes (scraped) | Brand Clients | Yes (database access) |
| Engagement Metrics | Yes (calculated) | Brand Search Results | Yes |
| Audience Demographics | Yes (inferred) | Brand Filtering | Yes |
| Contact Information | Yes (aggregated) | Brand Outreach | Yes |
| Estimated Value/Rates | Yes (AI calculated) | Brand Negotiations | Yes |
Upfluence scrapes millions of public profiles to build its database. You may be in their system without ever signing up, and brands can search for and contact you based on this data.
AI algorithms estimate your "worth" based on scraped data. These valuations become anchors in brand negotiations—setting expectations before you can establish your own rates.
Email addresses and other contact info are compiled from multiple sources, enabling direct outreach from brands. You receive unsolicited offers without knowing how they found you.
There's no easy way to remove yourself from the database. Your public data is treated as fair game for commercial use.
How Upfluence builds its database: