CreatorIQ serves Fortune 500 brands with comprehensive "influencer intelligence." This means enterprise-scale data collection: audience analysis, content tracking, brand safety scoring, and performance benchmarking. The sophistication of data collection matches the enterprise clients' demands.
| Data Type | Collected | Shared | Sold |
|---|---|---|---|
| Audience Analytics | Yes (deep analysis) | Enterprise Clients | Yes (as intelligence) |
| Content Analysis | Yes (AI-powered) | Brand Safety Reports | Yes |
| Brand Affinity | Yes (inferred) | Client Matching | Yes |
| Historical Performance | Yes (comprehensive) | Enterprise Analytics | Benchmarks |
| Cross-Platform Data | Yes | Unified Profiles | Yes |
CreatorIQ's enterprise clients demand comprehensive data. This means deeper analysis of your content, audience, and behavior than smaller platforms—because Fortune 500 brands expect detailed intelligence.
AI analyzes your content history for "brand safety." This creates a score that affects opportunities—but you have no visibility into or ability to contest how you're rated.
Your followers are analyzed extensively: demographics, interests, behaviors, and engagement patterns. This data about your audience becomes a product sold to brands.
CreatorIQ aggregates data across social platforms to build unified creator profiles. Your presence on Instagram, TikTok, YouTube, and other platforms is combined into comprehensive intelligence.
Data products built from creator information: