Aspire collects extensive data on creators who use the platform, including social media metrics, audience demographics, content performance, and campaign history. This data is shared with brand clients and used to build creator profiles that inform pricing and matchmaking.
| Data Type | Collected | Shared | Sold |
|---|---|---|---|
| Social Metrics | Yes (via API) | Brand Clients | Yes (as profiles) |
| Audience Demographics | Yes | Brand Clients | Yes (as profiles) |
| Campaign Performance | Yes | Brands, Analytics | Aggregated |
| Payment Information | Yes | Payment Processors | No |
| Communication Records | Yes | Brand Clients | No |
Brands can access detailed creator profiles including follower demographics, engagement rates, and campaign history. This information asymmetry affects negotiations—brands know more about you than you know about them.
Connecting your accounts grants Aspire API access to pull your data. This includes information beyond what you might share publicly, depending on permissions granted.
Every campaign is tracked and recorded. Your performance history becomes part of your profile, affecting future opportunities and valuations.
Campaign data and creator profiles are retained even after account closure. Your historical data remains in the platform indefinitely.
Information available to brand clients: