LifeLock is now part of Gen Digital, the parent company of Norton, Avira, and other security brands. This corporate structure means your highly sensitive identity data - including SSN, financial accounts, and credit information - can flow through an extensive network of corporate entities and partners. The privacy policy is written to enable maximum data utilization across the Gen Digital ecosystem.
| Data Type | Collected | Shared | Sold |
|---|---|---|---|
| Social Security Number | Yes | Credit Bureaus, Partners | No |
| Financial Account Info | Yes | Monitoring Partners | No |
| Credit Report Data | Yes | Gen Digital Affiliates | No |
| Device Information | Yes | Analytics, Marketing | Yes (CA definition) |
| Browsing/Usage Data | Yes | Advertising Partners | Yes (CA definition) |
Your identity protection data is shared across Gen Digital's network including Norton, Avira, AVG, and other brands. The policy allows sharing for "business purposes" across all affiliates - your sensitive data may be combined with other profile data.
LifeLock retains your personal information for as long as "necessary" with no specific timeframes. Even after cancellation, they may retain identity data for years citing legal requirements and fraud prevention.
To provide identity monitoring, LifeLock shares your SSN and personal data with numerous third-party services including credit bureaus, data brokers, and monitoring platforms. Each has their own privacy practices.
Non-identity data like browsing behavior and device information is shared with advertising and analytics partners. Under California's CCPA definition, some of this sharing constitutes "selling" of personal information.
While LifeLock offers data deletion requests for California residents, the process is complicated:
LifeLock's privacy score of 35 is lower than its ToS score (48) because identity protection inherently requires extensive data collection, and Gen Digital's corporate structure enables broad data sharing that goes beyond what's strictly necessary for identity protection services.