Identity protection services require extensive access to your most sensitive data - SSN, financial accounts, credit reports. Their privacy policies reveal aggressive data sharing with credit bureaus, marketing affiliates, and parent companies.
Identity protection is inherently privacy-invasive - to protect your identity, these services need access to your most sensitive information. The key questions are: how long do they retain data after you cancel, who do they share it with beyond what's necessary for the service, and can they use your data for marketing? Most services score poorly on these metrics.
Norton parent company Gen Digital has extensive data sharing network. Your identity data flows through multiple corporate entities.
Better privacy practices than competitors but still collects device data and shares with marketing partners. Family plan data concerns.
Owned by Aura but maintains separate privacy policy. IBM Watson AI processing raises questions about data retention and analysis.
TransUnion's identity service shares data across the credit bureau's extensive partner network. Your protection data becomes credit data.