Choice Home Warranty collects detailed home information and shares it broadly with marketing partners and real estate professionals. Their aggressive marketing practices extend to sharing your data with third parties for promotional purposes.
| Data Type | Collected | Shared | Sold |
|---|---|---|---|
| Home Details | Address, age, size | Partners, Contractors | Marketing lists |
| System Information | Age, brand, condition | Service network | No |
| Contact Information | Phone, email, address | Marketing partners | Lead generation |
| Claim History | All claims | Contractors | Analytics partners |
| Real Estate Data | Purchase info | RE agents, brokers | Industry databases |
Choice shares contact information with marketing partners for promotional purposes. Expect increased calls, emails, and mailers after signing up for coverage.
Data flows to real estate agents and brokers, particularly when warranties are purchased as part of home sales. Your information becomes part of real estate marketing ecosystems.
Information about your home's systems, their age, and repair history creates detailed profiles. This data has value to insurers, home buyers, and service providers.
Your contact information may be sold to home services companies for lead generation. New homeowners are particularly targeted after warranty purchases.
You can opt out of marketing communications and some data sharing by contacting customer service directly.