Rakuten's browser extension creates comprehensive browsing surveillance that extends far beyond shopping. As part of the global Rakuten Group, your data flows internationally across e-commerce, fintech, telecom, and sports businesses. The scale of data collection and sharing makes Rakuten one of the more privacy-invasive cashback platforms.
| Data Type | Collected | Shared | Sold |
|---|---|---|---|
| Browsing History | All sites visited | Rakuten Group | Advertising partners |
| Purchase Data | Items, prices, stores | Retail partners | Market research |
| Device Information | Browser, OS, identifiers | Analytics providers | Ad targeting |
| Location Data | IP-based location | Partners | Regional targeting |
| Account Information | Email, payment info | Payment processors | No |
The Rakuten browser extension monitors browsing activity across all websites—not just shopping sites. This creates a comprehensive picture of your online behavior far beyond purchase tracking.
Your data may be shared across Rakuten's global business empire including e-commerce, mobile payments, banking, telecom, and even sports teams. Privacy protections vary by country and business unit.
Data flows between US and Japan, with potential transfers to other countries where Rakuten operates. Different privacy laws apply in different jurisdictions.
Browsing and purchase data feeds into advertising targeting across Rakuten's ad network and partners. Your shopping behavior influences ads you see across the web.
You can disable the browser extension when not actively shopping, though this requires manual action and reduces convenience.