Fetch Rewards is perhaps the most transparent about its data monetization—they explicitly state that selling consumer data to brands is their business model. Your receipt data becomes intelligence that consumer goods companies purchase to understand market dynamics and influence purchasing behavior.
| Data Type | Collected | Shared | Sold |
|---|---|---|---|
| All Receipt Data | Every item purchased | Brand partners | CPG companies |
| eReceipt Access | Email inbox scanning | Online purchase data | E-commerce insights |
| Shopping Patterns | Frequency, timing, stores | Research firms | Consumer analytics |
| Brand Preferences | Products, switching behavior | Directly to brands | Competitive intelligence |
| Demographics | Age, location, household | Analytics | Targeting data |
Fetch is upfront that selling consumer data to brands is their primary business. The points you earn are payment for the purchase intelligence you provide. You are the product being sold.
eReceipt features scan your email inbox for purchase receipts, capturing online shopping behavior and potentially accessing other email content in the process.
Your brand switching behavior (buying Pepsi one week, Coke the next) is valuable competitive intelligence sold to brands seeking to understand and capture customers from competitors.
Every receipt submitted—regardless of point earnings—builds comprehensive purchase profiles including items you might prefer to keep private (health products, alcohol, personal items).
Unlike some competitors, Fetch is relatively transparent about how they monetize data. You can make an informed decision about the privacy trade-off.