Mint is owned by Intuit, the company behind TurboTax, QuickBooks, and Credit Karma. Your financial data doesn't just stay in Mint—it flows across Intuit's entire ecosystem. The free model means you are the product: your spending patterns power targeted financial product recommendations and advertising. The Credit Karma merger has further expanded data sharing.
| Data Type | Collected | Shared | Sold |
|---|---|---|---|
| Bank credentials | Yes | Aggregators | No |
| Complete transaction history | Yes | Intuit Ecosystem | Unclear |
| Income and employment | Yes | Credit Karma | Unclear |
| Credit scores and reports | Yes | Partners | Marketing |
| Spending patterns | Yes | Advertisers | Ad Targeting |
| Device and location | Yes | Yes | Unclear |
Your Mint data flows to TurboTax, QuickBooks, Credit Karma, and other Intuit products. Financial data gathered in one place powers features and marketing across the entire ecosystem.
Mint has been merged with Credit Karma, combining budgeting data with credit reports and scores. This creates comprehensive financial profiles used for product targeting.
The free model is supported by showing you credit cards, loans, and banking products based on your spending patterns. Your financial data directly powers advertising revenue.
Mint shares data with numerous partners for advertising, analytics, and product recommendations. The network of companies with access to your data is extensive.
Bank connections share your credentials with Intuit's aggregation services, which maintain ongoing access to your accounts and transaction data.
California residents can opt out of certain data sharing under CCPA. Marketing preferences can be adjusted in account settings.